Getting Started and F.A.Q's
We make getting started very easy. Here you find a Simple timeline to give you an overview. As a Leading Tourism Representation Agency, all our processes are in Place to get you Started.
We can go from First contact to launch in less than a week.
You contact us via the Form or by booking a Discovery call.
Within 24 Hours of your Contact (excluding weekends) we schedule a discovery call to understand each other. We don't believe in one size fits all Solution so it becomes imperative for us to understand what you are aiming to achieve from our Markets.
Within 48 Hours of the Discovery Call, Based on your Requirements our detailed first proposal is drafted which helps you understand the Scope of activities and choose the best Option for you.
Based on your revert we schedule a second call within 24 hours to answer any questions you have so that we are all on the same page and there are no hidden surprises later.
Once we receive a Go-ahead from you an Agreement is emailed to you to formalize the arrangements and set a Launch date
On the date of commencement of agreement we would take your Product live in your chosen Geography.
Frequently Asked Questions
Here we have tried to answer all the common Questions that usually tend to come up. If for some reason your Questions are not answered, feel free to drop in a line and we would answer your Questions.
As a Tourism Representation company one question we get asked a lot by our prospective clients is how long before they see a return on Investment?
This totally depends on, the fact whether yours is an established destination or in the process of being established or if yours is an upcoming destination.
Established destinations can expect to get a ROI from day 01 of working with us, since there is already a destination awareness we can open the tap as much as you want. as long as you maintain a turn around time (as our client you will be made to understand this in detail)
As an example, If you shared with us a Promotional Package which was really a great deal and we sent it to our entire database of 45000+ agents and get only 1% of our database to reply. This means you would get around 450+ inquiries. and even with a fully functional Inia team this can be overwhelming.
So we would open the tap in phases so that at no point do you get more than 20-30 queries in a day unless you have a process to manage so many reverts.
If your destination is in the process of being established and your Tourism Board has done a decent job of creating an awareness or “Bollywood” has created an awareness about your destination then you can expect some marginal delay as the demand for the destination is being generated.
In which case we would first go about establishing you as the Go to brand and start pushing for any query being generated to land up with you. (in this Phase you get to at-least quote for the piece of Business)
For Destinations in this phase we usually expect 20-30 queries in a month initially and as the travel season approaches this number can scale up to 20-30 queries a week. Remember that your destination is still in the process of being established.
If your’s is a destination which is yet to be established and this is just the starting point then it would take a little bit of time before you see conversions. The first step would be to establish the destination in our markets, get the right agents onboard and start pushing the product into the market. This cycle usually takes between 4-6 months before we start seeing any tangible results.
The advantage for any player who enters the market at this stage is that by the time the Business pick’s up, you know the requirements of the market and are already an established name. Every query which is generated, you get the first right to quote for this Business. We have seen some great results for DMC’s who started very early and invested in the market.
With a combined experience of 100+ years in diverse verticals and industries, having been early adopters of Technology and Disruptors, every on-boarding session when you start with us, begins with consulting.
We consult you on all things India & The Middle East which are relevant to your Tourism Business and how to best set up your teams for success.
You can also leverage our expertise for Marketing, Automating your Business, Auditing your internal and external SLA’s and improving your current processes.
This process varies for each of our Clients. Since each client has a different need and different Objective from the Market.
Our detailed proposal would mention specifics that we feel are relevant to your Business. Each of clients has some common activities like Travel PR and Media, B2B Email Marketing, Sales Calls. The extent of these is covered in a detailed Commercial proposal and activities are carried out accordingly.
Emails and Messaging tools are common for the activation process and used as the initial tools for setting up your brand presence.
Also, We have a very rigorous process of two sided follow ups, which means we follow up with you on behalf of the agents (if the quote is delayed) and with the agents on your behalf to drive conversions. (You need a Share resource plan for this)
The rest of the activities that we carry out are chosen by you from the Proposal.
Irrespective of the Plan, We keep your Teams in the loop every step of the way.
Each Client of ours is different and so are the requirements you may have from India and or The Middle East. Our interaction with you starts with a discovery call and by adopting a Listen first approach we understand what your requirements are.
Accordingly we create a plan tailored to your brand. If for sales, your Brand needs a shared resource we would never suggest an Individual resource, on the other hand if your Brand needs an Individual resource we would not recommend going with a shared one as well.
All solutions have some resources which are shared normally for the back office and marketing.
(All resources are hired locally by us and the cost is built into the proposal)
Unless you are a Tourism Board or a Tourism Attraction, we don’t recommend a report at the end of the month. We prefer to work in real time. All our activities are done in such a way as to create an awareness for your product and brand and hence we make sure that the Key Account Manager for India or the Middle East, from your end is always in the loop.
Since both our Markets are last minute and demands faster response times, REAL TIME works best.
However if your Management needs to see a paper report we can log all Sales activities as carried out and share a Basic report as well, (Your plan needs to have a Shared resource built in). If you have a dedicated resource then we can share a detailed report with you as well.
As explained in the first FAQ, In all the 3 scenarios, the Indian & the Middle East outbound market would give you a return, if your destination is well established then you would have stiff competition so mark ups would be less but you would get the numbers.
These numbers can help with your overall contracting and help you better your Purchasing power, there by producing profits despite starting at lower margins.
If your destination is being established or is just starting out, the conversions may be low but you would get decent profit margins. This trend continues till such time that the Destination is recognized at which point even though other players would enter the market you would have the early movers advantage and we would have established you in such a way that you would be having a dominant market share.
India has two things that work in its favor, It has the largest youth Population in the world. Nearly half of Indian population is under 25 years of age, no other country has a population that young and India is slated to cross 50 Million outbound Tourists mark by 2021.
As the younger population becomes more affluent and mature coupled with the level of disposable incomes rising, India virtually guarantees you enough business for the next 20+ years unless something major happens with the source destination.
Middle East also has a couple of things that work in its favor, You have access to the some of the Highest spenders in the world and at the same time mass market tourism. There is amazing connectivity and people are used to travelling Multiple times a Year.
An average Middle East Local family is usually a mini group and they demand the best and pay for it as well.
There has never been a better time to invest in a market which would virtually guarantee you 20+ years of growth and a great ROI.
We work as an extension to your Office in the chosen region and are as passionate about your product as you.
Our process starts with first you educating us about the product and then we bridge the Gap and recommend you on how to fine tune the offerings to make them attractive to our Markets.
This is followed by a FAM trip for us which also provides us an opportunity to not only understand the destination but also Train your teams on the Ground, this ensures that we are able to answer all the Questions in real time without any loss of time.
Your teams are educated by us about how to draft your Packages and Promotions and how to meet the expectations of both the Travelers and Travel Agents so that there is no Faux-Pas on the ground.